chiropractic marketing

Part 37: Smoke & Mirrors: The Chiropractic Marketing Misdirection

The number one reason for people to contact me is to help them market their chiropractic practices. Over the decades marketing has become the #1 focus for most small businesses and the practice of chiropractic falls into that category. Everyone is looking for that “magic bullet” which will create a revolving door of new patients into your office. I know because for 20 of my 34 years in practice I to search for that “holy grail” of new patients. Although marketing definitely works I’m here to burst everyone’s bubble and share with you it is not the solution.

In order to market effectively there needs to be a significant expenditure across multiple sections of media to be successful. There are those few situations where 1 marketing piece will create a significant amount of new patients however, that is the exception and not the rule. The only blanket exception currently is the Internet and to have access to the best in the industry, please click here for the Academy of Chiropractic Social Media.

Beyond the Internet, as a profession we need to look at neurosurgeons and orthopedic surgeons. It is a rarity to see either disciplines marketing for business. The reason is simple: primary care and the public understand that the specialists resolve significant health problems. As a result the entire populace including medical primary care providers and chiropractors run after these medical specialists through either direct access for referrals. You need to create the same paradigm in your office.

By understanding how the chiropractic adjustment works through the brain connection is the foundation to helping medical primary care providers, medical specialists and the public to realize that chiropractic is the best choice for primary spine care. That simply means the first level of referral for mechanical spine pain (excluding tumor, fracture or infection) should be a chiropractor. To learn more about the chiropractic adjustment brain connection please click here.

Once the public is your potential referral sources learn more than you start to create that paradigm shift where physical therapists will not be an option based upon multiple outcome studies. The only way up is through education, both yours and your referral sources.
To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic


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Dr. Mark Studin

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