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chiropractic marketing

Part 37: Smoke & Mirrors: The Chiropractic Marketing Misdirection

The number one reason for people to contact me is to help them market their chiropractic practices. Over the decades marketing has become the #1 focus for most small businesses and the practice of chiropractic falls into that category. Everyone is looking for that “magic bullet” which will create a revolving door of new patients into your office. I know because for 20 of my 34 years in practice I to search for that “holy grail” of new patients. Although marketing definitely works I’m here to burst everyone’s bubble and share with you it is not the solution.

In order to market effectively there needs to be a significant expenditure across multiple sections of media to be successful. There are those few situations where 1 marketing piece will create a significant amount of new patients however, that is the exception and not the rule. The only blanket exception currently is the Internet and to have access to the best in the industry, please click here for the Academy of Chiropractic Social Media.

Beyond the Internet, as a profession we need to look at neurosurgeons and orthopedic surgeons. It is a rarity to see either disciplines marketing for business. The reason is simple: primary care and the public understand that the specialists resolve significant health problems. As a result the entire populace including medical primary care providers and chiropractors run after these medical specialists through either direct access for referrals. You need to create the same paradigm in your office.

By understanding how the chiropractic adjustment works through the brain connection is the foundation to helping medical primary care providers, medical specialists and the public to realize that chiropractic is the best choice for primary spine care. That simply means the first level of referral for mechanical spine pain (excluding tumor, fracture or infection) should be a chiropractor. To learn more about the chiropractic adjustment brain connection please click here.

Once the public is your potential referral sources learn more than you start to create that paradigm shift where physical therapists will not be an option based upon multiple outcome studies. The only way up is through education, both yours and your referral sources.
To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

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Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for folk to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile heartiness problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable data you must view about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 31: Is All Manipulation the Same?

chiropracticThe problem with this question is the word “manipulation.” Too many healthcare practitioners interchange words and with the homogenization of manipulation the true meaning has gotten lost. Historically osteopaths manipulated for the purpose of increasing blood flow to a region, where chiropractors “adjusted” the spine for the purpose of removing nerve interference. Today there is a third group of healthcare providers laying claim to manipulation as well: the physical therapist, which further muddles the landscape of professionals who treat both spine and extremities.

Having hired and worked with physical therapists (including doctors of physical therapy) I can tell you unequivocally that for extremity care they are excellent. However, for spinal care they do not have the training and experience to diagnosis and treat spinal related issues. Mobilization of spinal regions as typically performed by physical therapists is not a chiropractic spinal adjustment, nor will it ever be. In fact, the state of Tennessee has regulated that for any physical therapist to perform spinal manipulation they must have an equivalent level of education of a chiropractor.

This regulation was prepared to protect the public and I applauded those legislators for doing their job and realizing that people will both get her or not get well under the banner of one word “manipulation.”

The research that is being written today on chiropractic is very specific as to what is helping patients and it would appear to be not in the best public interest to allow physical therapists attempt perform chiropractic under another banner.

To Learn More, Click or Visit: www.USChiropracticDirectory.com

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Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for men to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile health problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most significant info you must consider about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile disfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing possibly serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 30: The “Credentialed” Chiropractor is the key to Your Accident Case

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Too many people think every chiropractor is the same and that couldn’t be further from the truth. That is like saying every medical doctors regardless of their specialty training where a psychiatrist, neurosurgeons or gastroenterologists all do the same thing and have the same credentials. In trauma care this holds true with chiropractic and the litmus test is the doctor’s curriculum vitae or CV. Many chiropractors have chosen to further their career with post-doctoral education and have focused on trauma care.

A trauma care chiropractor typically will have post – doctoral credentials in MRI spine interpretation, spinal biomechanical engineering, neurology and triaging the injured. These credentials are critical as often at the doctoral level the doctor of chiropractic is given just the basics in the sub-specialties. To determine if the doctor of chiropractic is right for you either ask for their curriculum vitae or go to www.uschiropracticdirectory.com and search for the doctors curriculum vitae. This is a free service for the public and often will be the difference between a successful versus a poor outcome.

As always should not be able to find the doctors curriculum vitae online you should call them and ask them to send you a copy.

To Learn More, Click or Visit: www.USChiropracticDirectory.com

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for people to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile heartiness problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable info you must consider about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 26: Chiropractic Spinal Adjustments Positively Affect Your Brain Function

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Over the past three decades of treating patients through chiropractic adjustments I have had a significant number of patients tell me that after their adjustments they were able to dance better, play sports better, figure out equations more expeditiously and accurately and a whole host of other activities. Beyond being happy with their experience and acknowledging their achievements I never went as far as getting chiropractic credit for the increase functional gains.

Recent scientific research has quantified functional changes in many areas of the brain with a direct correlation to a chiropractic spinal adjustment. As strange as this sounds it is formally termed “central excitation” and has been correlated between various levels of the spine when adjusted and areas of the brain having increased level of activity. This research breakthrough validates and quantifies much of what chiropractic has been touting for almost 100 years, that the body simply works better when there’s no neurological malfunction. The chiropractic spinal adjustment stimulates the nervous system to allow you to function better.

Should you want to be a better dancer, athlete, worker, architect or excel in any other activity consider chiropractic as a piece of the puzzle to help you achieve your goal.

To Learn More, Click or Visit: www.DoctorsPIProgram.com

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Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for men to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile heartiness problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most great information you must regard about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile malfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing perhaps serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 21: Why the Public “Thirsts” for Your Credentials

accessibility-chiropractic-networkingAccessibility. In today’s digital world one word sums it up. My 80 year old widowed aunt told me 2 days ago that she needed a doctor, so she went to the Internet and looked up her potential doctor’s credentials online. First, if they weren’t there she would not have chosen to utilize that doctor and she was quite specific about being about to readily find her new doctors credentials online. Take my 80 year old aunt and multiply that by every person in your community that has access to the Internet. That is your potential market and the question begs itself… Do you have your credentials online and are they SEO’D?

It is purely for that reason that I created the US Chiropractic Directory (www.USChiropracticDirectory.com) and gave you a free tool to build your curriculum vitae. In simply English, you have to be either stupid or the laziest person on earth not to use that service… Again, it is free and wanted by EVERYONE. The next step is to then publicize your credentials through your current patients, your community and all of your advertisements. If you feel that your credentials are deficient, the easy part is to fix that by taking meaningful graduate level courses. I know kinesiotaping is a great adjunct, but every PT, personal trainer and their cousins are doing it. How does that help you stand apart in a crowded referral pool? Choose carefully.

Let your clinical excellence “do the talking” and lead vs. a slick advertising promotion with bent pens and head shots. Start branding yourself and the best of the best through clinical excellence!

To Learn More, Click or Visit: www.DoctorsPIProgram.com

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for folk to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile heartiness problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable info you must consider about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an hard-on during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 19: MRI Mandate… In 2015, the DC No Longer Has a Choice

MRI-CHIROPRACTIC-DRMARKSTUDINIn years gone by with little access to MRI education the chiropractor had to abdicate the full authority of analysis to the radiologists. We as a profession had very little ability to take courses in MRI spine interpretation formally and informally radiologists were somewhat reluctant to spend the volume of time necessary to train us to understand their reads. Lauri et al. (2009) concluded in reporting the accuracy of general radiologists report on MRI spine. They concluded “the specific morphology of the herniation was not reported by the radiologists and 42.2% of cases” (page 703).

This means the doctor of chiropractic is delivering a high velocity thrust into the spine relying on a radiologist report that has a 42.2% error rate and places both the patient and doctor in peril should the doctor abdicate 100% of the results to the general radiologists and it be inaccurate. Please understand that there are many outstanding general radiologists and neuroradiologists who get it right 57.8% of the time, however it now has to be incumbent on the doctor of chiropractic to understand the difference between an accurate versus an accurate interpretation.

Therefore the doctor of chiropractic must avail themselves to graduate education on MRI spine interpretation as that diagnostic modality has now been an accepted tool since its inception commercially in 1988. The MRI touches every chiropractic practice nationally and the doctor of chiropractic can no longer ignore the mandate for an accurate read. Does this mean that the doctor of chiropractic must become a radiologist? The answer is no, unless you have a strong desire to become a diplomat. However, every practicing chiropractor must understand the basics of MRI spine interpretation.

To Learn More, Click or Visit: www.DoctorsPIProgram.com

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for folk to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile health problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable information you must consider about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 18: Insurance Collections… Have You Missed the Mark?

insurance-claim-moneyMost practicing chiropractors have zero experience in the insurance business yet we hire staff who have an equal amount of experience and then train them based upon what our software programs do and expect them to collect 100% of the services rendered under that scenario. In addition most practicing chiropractors make the fatal mistake of abdicating the role of insurance collections to this inexperienced staff member and again hope that they will collect 100% of services rendered. The outcome is often that a benevolent insurance company will in fact pay you 100% of services rendered (if you believe that then Santa Claus and the Easter Bunny are on their way).

This type of practice is “fodder” for the insurance carriers as they have made a large fortune by not paying claims from your practices. This is also one of the main reasons that staff turnover is so high within your insurance departments and it is not so much because you have fired the staff member, it is usually because they have quit out of frustration while working in a failed paradigm. The failed paradigm is a result of a failed system with little or no training.

What many doctors do not realize is every state has collection laws of when insurance company must pay. The carriers also have significant penalties should they infracted laws, however they have been emboldened to ignore what the law prescribes because you the doctor are ignorant. For those doctors who do know and enforce the law the carriers are willing to pay penalties because based upon the ratio of informed versus ignorant their algorithms reveal that it is a windfall for them not to follow the rules.

Doctors, this is your business and you must learn the rules. Then you must train your staff and build a system for both them and your practice to succeed. I have spent the last 15 years educating doctors on the rules and regulations of their states and everyone knows a very small piece of the pie thinking that it is sufficient. It isn’t. The best place to start is by calling your states department of insurance and learning the collection rules in your state.

To Learn More, Click or Visit: www.DoctorsPIProgram.com

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for humanity to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile heartiness problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable information you must consider about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an hard-on during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any physic may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Referrals from MD Specialists
(Orthos, Neuros and Neurosurg’s)

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Join us in Boca Raton FL. January 16-18 and learn why our doctors now realize continual referrals from medical specialists that will last their entire career. It is all done through your clinical excellence. This includes 10 CE credits and it is so easy to do.

Click here to learn more and sign up

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for folk to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile health problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most significant info you must regard about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile disfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 3 – Make Continuing Education Count

Senior woman at home on a laptopToo many DC’s look for the easiest, cheapest avenue to fulfill our CE requirements. In addition, there are many online portals who are offering cheaper and cheaper courses, with content that mirrors the cost…cheap. As a profession, we have created a culture where we have ignored our credentials for almost a century and have relied purely on results. This has been a winning formula to some degree, but our declining utilization over the last decade has verified that what we doing is not working.

Nationally there are hundreds of DC’s that are using their knowledge base and resultant credentials to create a revolving door of new patients that are seeking their care purely on what they have demonstrated on their curriculum vitae (CV). What the average chiropractic doesn’t understand is they can spend the exact same time and often the same money to acquire credentials so meaningful that it will positively impact their practices through increased referrals.

What we need to do is determine what type of practice we want and then find the “best of the best” in post-doctoral education to help build our knowledge base and resultant credentials. Then go to a FREE portal in the industry (www.USChiroDirectory.com) and use the CV builder to create a professional “admissible” CV. Having an admissible CV is the first vital building block to further your practice and career with the understanding that you must have strategy on how to use it.

Without the vital building blocks you are planning to fail over the long run and the solutions are both easy, free and only require a little of your time.

 

To Learn More, Click or Visit: www.DoctorsPIProgram.com

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for people to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile health problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable info you must view about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing perhaps serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Solutions for the Chiropractic Profession:
Part 2 – Mandate our Professors/Educators to Publish

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In almost every profession, professors are mandated to publish. They are often provided with sabbatical leaves to have the time to research and write and should they not get published, they lose their jobs. As a result of economic restraints in chiropractic colleges nationally, many schools are scrambling to stay profitable and cannot afford to offer sabbatical leaves to their professors to get published. However, this has been the culture in chiropractic and with rare exceptions, most of our professional schools do little to nothing to further the profession through critically needed research that is inherently the responsibility of professional academia.

Academia has a responsibility to ask the tough questions that practitioners do not have the time for and must find some of those answers in a scholarly environment.  It is the responsibility of our professional schools to find ways to promote chiropractic research and ensure we keep evolving as a profession. Although sabbatical leave is not a reality due to economic restraints in most of our colleges, we should mandate that in order to maintain their jobs, professors get published. Even if every professor was mandated to get published only once, this would amount to hundreds and possibly thousands of new ides in the journals verifying and promoting chiropractic.

We must, as a profession change the culture of our academic institutions through a revenue neutral action step to further chiropractic.

To Learn More, Click or Visit: www.DoctorsPIProgram.com

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for men to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile health problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most great information you must regard about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile disfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile disfunction? Any physic may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.