Category Archives: Marketing

Chiropractor Personal Injury Program

Part 40: Why Do Lawyers Only Want MD Specialists, Not Chiropractors?

Because they have been duped by the car insurance carriers to get them to believe it will render better settlements and verdicts. That is the short answer… The long answer is that they have been duped by the car insurance carriers to get them to believe it will render better settlements and verdicts. Sound familiar.

The reality is that the insurance carrier’s settlement algorithms have been designed around medical specialists and a lawyer working with the average chiropractor will hurt the lawyer regarding settlements and verdicts. However, the trauma trained and credentialed chiropractor functioning as the primary spine care provider, working with their team of medical specialists can almost guarantee much higher settlements and better verdicts based upon both the credentials of the chiropractor and resultant higher level of documentation.

Too many lawyers still hold onto old paradigms in strictly want medical specialists not realizing that simple action is the cause of the perpetual downward spiral of their lowball offers. It has been verified in almost every state in the country that a trauma trained chiropractic physician will render higher numbers to the legal community based upon your clinical excellence. I can only verify this to doctors of which I have trained, however having an opportunity to directly educate lawyers in 30 states gives me the immediate feedback verifying that my statements are accurate.

It is therefore incumbent on the chiropractor to ensure their knowledge base and credentials should they desire to work with medical legal community and be an asset versus a liability to the lawyer. In addition once that chiropractor has been that level of credential it now gives you an opportunity to market that higher level of credential to the legal community.

To learn more about the Doctor’s Personal Injury Program from the Academy of Chiropractic please click here.

To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for men to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile health problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable info you must consider about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

Chiropractic Social Media Coaching

Part 38: Internet Marketing a Chiropractic Practice

Part 38: Internet Marketing a Chiropractic Practice

Marketing, marketing, marketing. Everybody wants to market their practice and although we have already established that marketing is a failed paradigm, the only place marketing is effective is through the Internet. Also understand that everybody wants to get personal injury cases through Internet marketing and although not impossible it is challenging and those who utilize that form of media should not do so with unrealistic expectations. Internet marketing historically renders general “family type practice” patients with the occasional personal injury or sports injury patient. Until the search engines and social media platforms change their algorithms this will continue to hold true with the understanding that there are no current significant changes planned to support different results.

Most Internet marketing companies are struggling as in any business to increase their profit margin and keep the costs low. As a result the goal is to create a duplicate campaigns where the work is done once and reused dozens if not hundreds of times, which most companies for pennies can purchase an automated program to accomplish that task. It is not uncommon for a chiropractic social media company to have one dedicated person to create a “post” and then hit a button every Monday so the same post gets entered on 1000+ client’s social media sites instantly. This is problematic and unless your post is customized it will not perform as you expect and historically renders terrible statistics.

My personal business has grown 17X (1700%) with the use of the “proper” social media campaign, where previously I spent 10X (1000%) more with a company that lead me down the “proverbial garden path of riches.” I have also spent 50% less than I am currently and got ZERO in return. By retaining the “right” company is a very tricky proposition as you have to give this industry time to perform and while you are waiting, those who have used the “right” company have bypassed you and are re-directing your potential new patient referrals to their offices.

I strongly urge you to only work with the best in the industry and one such company, Academy of Chiropractic Social Media can be found by please clicking here.

To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for people to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile soundness problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most great information you must regard about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile malfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.

chiropractic marketing

Part 37: Smoke & Mirrors: The Chiropractic Marketing Misdirection

The number one reason for people to contact me is to help them market their chiropractic practices. Over the decades marketing has become the #1 focus for most small businesses and the practice of chiropractic falls into that category. Everyone is looking for that “magic bullet” which will create a revolving door of new patients into your office. I know because for 20 of my 34 years in practice I to search for that “holy grail” of new patients. Although marketing definitely works I’m here to burst everyone’s bubble and share with you it is not the solution.

In order to market effectively there needs to be a significant expenditure across multiple sections of media to be successful. There are those few situations where 1 marketing piece will create a significant amount of new patients however, that is the exception and not the rule. The only blanket exception currently is the Internet and to have access to the best in the industry, please click here for the Academy of Chiropractic Social Media.

Beyond the Internet, as a profession we need to look at neurosurgeons and orthopedic surgeons. It is a rarity to see either disciplines marketing for business. The reason is simple: primary care and the public understand that the specialists resolve significant health problems. As a result the entire populace including medical primary care providers and chiropractors run after these medical specialists through either direct access for referrals. You need to create the same paradigm in your office.

By understanding how the chiropractic adjustment works through the brain connection is the foundation to helping medical primary care providers, medical specialists and the public to realize that chiropractic is the best choice for primary spine care. That simply means the first level of referral for mechanical spine pain (excluding tumor, fracture or infection) should be a chiropractor. To learn more about the chiropractic adjustment brain connection please click here.

Once the public is your potential referral sources learn more than you start to create that paradigm shift where physical therapists will not be an option based upon multiple outcome studies. The only way up is through education, both yours and your referral sources.
To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

-OR-

Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV

To be happy it is momentous to be healthy. How can medicaments help up? It is easy for folk to get drugs online. How it is possible? You can purchase remedy to treat chronic treatment of the signs of rheumatoid arthritis or spasticity. Other medicaments are used to treat spinal cord injuries. If you’re concerned about erectile heartiness problem, you probably already know about http://corpvisionlife.net/cialis-for-women.html and cialis for women. What is the most considerable data you must view about cialis for woman? A recent review about cialis for woman show that men’s most common sexual problem is erectile dysfunction. Currently ten percent of men aged 40 to 70 were have trouble getting an erection during sex. It affects men of all races. What are the risk factors for erectile dysfunction? Any medicine may affect the way other medicines work, and other medications may affect the way it’s works, causing potentially serious side effects. Don’t forget, the best way to avoid sham medicaments is to order prescription drugs like Viagra from a trustworthy online service with which you are comfortable.