Chiropractic Continuing Education

Make Chiropractic Continuing Education Count

Part 3: Make Chiropractic Continuing Education Count

Too many DC’s look for the easiest, cheapest avenue to fulfill our CE requirements. In addition, there are many online portals who are offering cheaper and cheaper courses, with content that mirrors the cost…cheap. As a profession, we have created a culture where we have ignored our credentials for almost a century and have relied purely on results. This has been a winning formula to some degree, but our meager utilization over the last decade has verified that what we doing is not working.

Nationally there are hundreds of DC’s that are using their knowledge base and resultant credentials to create a revolving door of new patients that are seeking their care purely on what they have demonstrated on their curriculum vitae (CV). What the average chiropractic doesn’t understand is they can spend the exact same time and often the same money to acquire credentials so meaningful that it will positively impact their practices through increased referrals.

What we need to do is determine what type of practice we want and then find the “best of the best” in post-doctoral education to help build our knowledge base and resultant credentials. Then go to a FREE portal, US Chiropractic Directory  and use the CV builder to create a professional “admissible” CV. Having an admissible CV is the first vital building block to further your practice and career with the understanding that you must have strategy on how to use it.

Without the vital building blocks you are planning to fail over the long run and the solutions are both easy, free and only require a little of your time.

action step to further chiropractic.

Dr. Mark Studin Academy of Chiropractic Continuing Education

To learn more about the Doctor’s Personal Injury Program from the Academy of Chiropractic please click here.

To Learn More, Click or Visit: The US Chiropractic Directory or
Call Dr. Mark Studin 631-786-4253
Experience & Credentials Matter
Click here for Dr. Studin’s CV

 




Chiropractic College Research

Mandate our Professors/Educators to Publish Chiropractic Research

Part 2: Mandate our Professors/Educators to Publish

In almost every profession, professors are mandated to publish. They are often provided with sabbatical leaves to have the time to research and write and should they not get published, they lose their jobs. As a result of economic restraints in chiropractic colleges nationally, many schools are scrambling to stay profitable and cannot afford to offer sabbatical leaves to their professors to get published. However, this has been the culture in chiropractic and with rare exceptions, most of our professional schools do little to nothing to further the profession through critically needed research that is inherently the responsibility of professional academia.

Academia has a responsibility to ask the tough questions that practitioners do not have the time for and must find some of those answers in a scholarly environment.  It is the responsibility of our professional schools to find ways to promote chiropractic research and ensure we keep evolving as a profession. Although sabbatical leave is not a reality due to economic restraints in most of our colleges, we should mandate that in order to maintain their jobs, professors get published. Even if every professor was mandated to get published only once, this would amount to hundreds and possibly thousands of new ides in the journals verifying and promoting chiropractic.

We must, as a profession change the culture of our academic institutions through a revenue neutral action step to further chiropractic.

Dr. Mark Studin Academy of Chiropractic Research

To learn more about the Doctor’s Personal Injury Program from the Academy of Chiropractic please click here.

To Learn More, Click or Visit: The US Chiropractic Directory or
Call Dr. Mark Studin 631-786-4253
Experience & Credentials Matter
Click here for Dr. Studin’s CV

 




Chiropractic Organization

Solutions for the Chiropractic Profession – Chiropractic Unity

Solutions for the Chiropractic Profession

Part 1: Chiropractic Unity

The single biggest problem in the chiropractic profession is the chiropractic profession. We are at best a splintered voice with too many agendas that prevent us from moving forward. If we use the physical therapy profession the APTA (American Physical Therapy Association) is one national umbrella with multiple chapters. As a result physical therapists are gaining unprecedented growth in market share by legislative permissions of direct access. Conversely the chiropractic profession has two national organizations that have disparate goals and regardless of legislative coalitions as a profession based upon the published statistics we are contracting in utilization. Simply it doesn’t work and hasn’t for far too long.

There are still approximately 13 states that have multiple organizations complete with infighting and varied legislative agendas perpetuating the stagnation and further decline of our utilization. Beyond the personal agendas of ego, power and money to be realized from maintaining the status quo for the few in power, the best place to start based upon looking at other states who have consolidated and other professions who have done the same is to work towards 1 national organization with 50 chapters (1 for each state).

The reasons for multiple organizations are not relevant. Our republic has one umbrella organization, it called the United States of America, not multiple governing bodies and although we bicker and often disagree…we work. It is in that disagreement that we create a balance of power and move forward responsibly.

It is past time to move the conversation to attaining 1 unified chiropractic organization and for those who fight the process, it is time to create a level of transparency to verify how that position is only befitting the few, at the expense of everyone else. We cannot afford to let the process languish any further.

To learn more about the Doctor’s Personal Injury Program from the Academy of Chiropractic please click here.

To Learn More, Click or Visit: The US Chiropractic Directory or

Dr. Mark Studin Academy of Chiropractic

Call Dr. Mark Studin 631-786-4253
Experience & Credentials Matter
Click here for Dr. Studin’s CV

 




Chiropractor Personal Injury Program

Part 40: Why Do Lawyers Only Want MD Specialists, Not Chiropractors?

Because they have been duped by the car insurance carriers to get them to believe it will render better settlements and verdicts. That is the short answer… The long answer is that they have been duped by the car insurance carriers to get them to believe it will render better settlements and verdicts. Sound familiar.

The reality is that the insurance carrier’s settlement algorithms have been designed around medical specialists and a lawyer working with the average chiropractor will hurt the lawyer regarding settlements and verdicts. However, the trauma trained and credentialed chiropractor functioning as the primary spine care provider, working with their team of medical specialists can almost guarantee much higher settlements and better verdicts based upon both the credentials of the chiropractor and resultant higher level of documentation.

Too many lawyers still hold onto old paradigms in strictly want medical specialists not realizing that simple action is the cause of the perpetual downward spiral of their lowball offers. It has been verified in almost every state in the country that a trauma trained chiropractic physician will render higher numbers to the legal community based upon your clinical excellence. I can only verify this to doctors of which I have trained, however having an opportunity to directly educate lawyers in 30 states gives me the immediate feedback verifying that my statements are accurate.

It is therefore incumbent on the chiropractor to ensure their knowledge base and credentials should they desire to work with medical legal community and be an asset versus a liability to the lawyer. In addition once that chiropractor has been that level of credential it now gives you an opportunity to market that higher level of credential to the legal community.

To learn more about the Doctor’s Personal Injury Program from the Academy of Chiropractic please click here.

To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

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Dr. Mark Studin

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Chiropractor Adjustement Low back pain

Part 39: Are Chiropractors ONLY Back Pain Doctors?

Part 39: Are Chiropractors ONLY Back Pain Doctors?

The short answer to this question is both a firm yes and a firm no. Chiropractic is many things to many people and in the true sense by definition it is what all 50 state boards of chiropractic allow in our scope. As a result chiropractors can practice under that umbrella at any level they choose. Some will choose to be back pain doctors while others will choose to integrate nutrition, wellness, personal injury, sports injury, pediatrics, etc. From a personal perspective my belief system is that the core of every chiropractic practice should include adjusting the patient. It doesn’t make me right, it is simply my opinion.

Research is starting to answer so many questions that previously could only be handled philosophically. We now understand to a much greater degree the chiropractic adjustment – brain connection with pain modulation and multiple disparate areas being positively influenced in the reduction of pain. We also are starting to see scientific evidence between the chiropractic adjustment, chronic pain and the potential influence on Alzheimer’s, schizophrenia and dementia patients. All of this research is also starting to give us insight as to scientific validation for disease care as well as pain care through chiropractic care. We are not there yet, but we are “light-years closer” than we’ve ever been in the past because science has given us so much in the past few years.

For those of you that practice in the pain paradigm I 100% support your choice in practice, however please don’t have blinders on to other potential health benefits of chiropractic care. For those of you that practice in the wellness paradigm I 100% support your choice in practice, however please don’t have blinders on to other areas of chiropractic care because we need everyone in our profession. In addition, to those of you practice in the wellness paradigm I am much more critical because I lived there for decades. Do not tell me that you do not treat pain because that is simply a lie. We all treat pain and after the pain is gone you are free to educate your patient on wellness care, nutrition or anything else within your lawful scope.

Unfortunately chiropractic has become more polarized as the years progress and we often forget that we are one profession under one umbrella.

To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

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Dr. Mark Studin

Experience & Credentials Matter
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Chiropractic Social Media Coaching

Part 38: Internet Marketing a Chiropractic Practice

Part 38: Internet Marketing a Chiropractic Practice

Marketing, marketing, marketing. Everybody wants to market their practice and although we have already established that marketing is a failed paradigm, the only place marketing is effective is through the Internet. Also understand that everybody wants to get personal injury cases through Internet marketing and although not impossible it is challenging and those who utilize that form of media should not do so with unrealistic expectations. Internet marketing historically renders general “family type practice” patients with the occasional personal injury or sports injury patient. Until the search engines and social media platforms change their algorithms this will continue to hold true with the understanding that there are no current significant changes planned to support different results.

Most Internet marketing companies are struggling as in any business to increase their profit margin and keep the costs low. As a result the goal is to create a duplicate campaigns where the work is done once and reused dozens if not hundreds of times, which most companies for pennies can purchase an automated program to accomplish that task. It is not uncommon for a chiropractic social media company to have one dedicated person to create a “post” and then hit a button every Monday so the same post gets entered on 1000+ client’s social media sites instantly. This is problematic and unless your post is customized it will not perform as you expect and historically renders terrible statistics.

My personal business has grown 17X (1700%) with the use of the “proper” social media campaign, where previously I spent 10X (1000%) more with a company that lead me down the “proverbial garden path of riches.” I have also spent 50% less than I am currently and got ZERO in return. By retaining the “right” company is a very tricky proposition as you have to give this industry time to perform and while you are waiting, those who have used the “right” company have bypassed you and are re-directing your potential new patient referrals to their offices.

I strongly urge you to only work with the best in the industry and one such company, Academy of Chiropractic Social Media can be found by please clicking here.

To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

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Dr. Mark Studin

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chiropractic marketing

Part 37: Smoke & Mirrors: The Chiropractic Marketing Misdirection

The number one reason for people to contact me is to help them market their chiropractic practices. Over the decades marketing has become the #1 focus for most small businesses and the practice of chiropractic falls into that category. Everyone is looking for that “magic bullet” which will create a revolving door of new patients into your office. I know because for 20 of my 34 years in practice I to search for that “holy grail” of new patients. Although marketing definitely works I’m here to burst everyone’s bubble and share with you it is not the solution.

In order to market effectively there needs to be a significant expenditure across multiple sections of media to be successful. There are those few situations where 1 marketing piece will create a significant amount of new patients however, that is the exception and not the rule. The only blanket exception currently is the Internet and to have access to the best in the industry, please click here for the Academy of Chiropractic Social Media.

Beyond the Internet, as a profession we need to look at neurosurgeons and orthopedic surgeons. It is a rarity to see either disciplines marketing for business. The reason is simple: primary care and the public understand that the specialists resolve significant health problems. As a result the entire populace including medical primary care providers and chiropractors run after these medical specialists through either direct access for referrals. You need to create the same paradigm in your office.

By understanding how the chiropractic adjustment works through the brain connection is the foundation to helping medical primary care providers, medical specialists and the public to realize that chiropractic is the best choice for primary spine care. That simply means the first level of referral for mechanical spine pain (excluding tumor, fracture or infection) should be a chiropractor. To learn more about the chiropractic adjustment brain connection please click here.

Once the public is your potential referral sources learn more than you start to create that paradigm shift where physical therapists will not be an option based upon multiple outcome studies. The only way up is through education, both yours and your referral sources.
To Learn More, Click or Visit: The US Chiropractic Directory

Dr. Mark Studin Academy of Chiropractic

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Dr. Mark Studin

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Solutions for the Chiropractic Profession:
Part 32: Medical Doctors (Primary Care & Specialists) Realize That Chiropractic is the Only Referral Choice for Spine

eval-spine-chiropractorThe research has been written and understood and now the medical community is starting to shift their referral patterns away from physical therapists for spine care. Research has clearly indicated that a chiropractic spinal adjustment affects the central nervous system and will create modulation of pain at both the root level and the brain. This connection is not established the physical therapy mobilization and the research clearly concludes that chiropractic is a highly effective primary option for spine care.

The researchers also concluded that pain is not the arbiter for wellness and that biomechanical insufficiencies must be considered. In addition chiropractic has also been found to have zero side effects in a healthy population, therefore a conclusive diagnosis must be determined prior to instituting care. The doctor of chiropractic is a highly trained diagnostician and has the ability to render safe effective care in an outpatient setting regardless of the cause the pain. Much confusion is created with physical therapists who have minimal to no training in diagnosis, nor the ability refer out for various tests included imaging to determine an accurate diagnosis. This then mandates the medical community to perform all of the diagnostic testing and prevents them from focusing on the patient’s they can help rather than having to refer back and forth on a repetitive basis to conclude an accurate diagnosis as they must with physical therapy.

The research has also concluded that a chiropractic spinal adjustment not only affects the area being treated but multiple areas of the spine and extremities due to the neurological connections. It is becoming increasingly clearer as to why the doctor of chiropractic must be the first choice in spine care.

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Dr. Mark Studin

Experience & Credentials Matter
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Solutions for the Chiropractic Profession:
Part 31: Is All Manipulation the Same?

chiropracticThe problem with this question is the word “manipulation.” Too many healthcare practitioners interchange words and with the homogenization of manipulation the true meaning has gotten lost. Historically osteopaths manipulated for the purpose of increasing blood flow to a region, where chiropractors “adjusted” the spine for the purpose of removing nerve interference. Today there is a third group of healthcare providers laying claim to manipulation as well: the physical therapist, which further muddles the landscape of professionals who treat both spine and extremities.

Having hired and worked with physical therapists (including doctors of physical therapy) I can tell you unequivocally that for extremity care they are excellent. However, for spinal care they do not have the training and experience to diagnosis and treat spinal related issues. Mobilization of spinal regions as typically performed by physical therapists is not a chiropractic spinal adjustment, nor will it ever be. In fact, the state of Tennessee has regulated that for any physical therapist to perform spinal manipulation they must have an equivalent level of education of a chiropractor.

This regulation was prepared to protect the public and I applauded those legislators for doing their job and realizing that people will both get her or not get well under the banner of one word “manipulation.”

The research that is being written today on chiropractic is very specific as to what is helping patients and it would appear to be not in the best public interest to allow physical therapists attempt perform chiropractic under another banner.

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Dr. Mark Studin

Experience & Credentials Matter
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Solutions for the Chiropractic Profession:
Part 30: The “Credentialed” Chiropractor is the key to Your Accident Case

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Too many people think every chiropractor is the same and that couldn’t be further from the truth. That is like saying every medical doctors regardless of their specialty training where a psychiatrist, neurosurgeons or gastroenterologists all do the same thing and have the same credentials. In trauma care this holds true with chiropractic and the litmus test is the doctor’s curriculum vitae or CV. Many chiropractors have chosen to further their career with post-doctoral education and have focused on trauma care.

A trauma care chiropractor typically will have post – doctoral credentials in MRI spine interpretation, spinal biomechanical engineering, neurology and triaging the injured. These credentials are critical as often at the doctoral level the doctor of chiropractic is given just the basics in the sub-specialties. To determine if the doctor of chiropractic is right for you either ask for their curriculum vitae or go to www.uschiropracticdirectory.com and search for the doctors curriculum vitae. This is a free service for the public and often will be the difference between a successful versus a poor outcome.

As always should not be able to find the doctors curriculum vitae online you should call them and ask them to send you a copy.

To Learn More, Click or Visit: www.USChiropracticDirectory.com

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Call Dr. Mark Studin

631-786-4253

Dr. Mark Studin

Experience & Credentials Matter
Click here for Dr. Studin’s CV